₹68,400 CRORE IPO CAMPAIGN THAT REWROTE THE RULES OF SUCCESS

Case Study : Omaxe Ltd

Background

Omaxe Ltd. a prominent real estate developer, had previously entrusted Sepia Advertising with various creative campaigns for its projects. However, when Omaxe decided to launch a public issue, it opted to assign this critical campaign to Ad Factors, an agency specializing in public issue communications.

The Challenge

The campaign created by Ad Factors failed to generate the desired impact. The communication approach lacked resonance, and feedback indicated that it did not effectively convey Omaxe's financial and operational strengths. Recognizing the setback, Omaxe withdrew the campaign and invited presentations from all its associated agencies—including Sepia, Ad Factors, and Dentsu Marcom—to craft a new approach that would better connect with the target audience.

Case Study : Omaxe Ltd
Case Study : Omaxe Ltd

Solution

Sepia Advertising approached the campaign with a focus on clarity and directness. The team identified that previous messaging had emphasized Omaxe's financial and operational details but failed to communicate them in a clear, compelling way. Sepia’s strategy was to simplify the message and highlight Omaxe's strengths in a bold, straightforward manner to restore investor confidence.

Results

The campaign achieved two major successes:

  • Sepia Won the Campaign: Sepia's straightforward approach resonated with Omaxe, winning the agency the account over its competitors.
  • Oversubscription of Omaxe's Public Issue: The revitalized campaign was a tremendous success, helping Omaxe achieve an oversubscription rate of 68.4 time a clear indication of regained investor interest and trust.