Cheema Boilers Limited

Case Study:CBL

Background

In 1999, Mr. A.S. Cheema, the founder of Cheema Boilers Limited (CBL), approached Sepia Advertising at their Darya Ganj office in New Delhi. He introduced CBL as a technically innovative, solution-oriented company focused on manufacturing industrial boilers. At the time, CBL was an emerging player in the market with a vision to provide state-of-the-art boiler solutions to diverse industries.

Partnership Overview

Sepia Advertising began its work with CBL by creating a comprehensive marketing strategy for PaperEx 2000, where CBL showcased its products to a wide audience. Recognizing CBL’s potential, Sepia became an integral part of CBL’s communication efforts, handling all aspects of their branding and promotional needs over the next 16 years.

Scope of Work

Sepia’s involvement spanned a wide range of communication and marketing services, including:

  • Corporate Presentations and Collaterals: Professional presentations and high-quality print materials to establish CBL's brand identity and communicate its technological strengths.
  • Exhibition Design and Support: Visual and experiential designs for major industry exhibitions, ensuring impactful brand visibility.
  • Advertising and Promotions: Strategic advertising campaigns to position CBL as a leader in boiler solutions across industry segments.
  • Digital Presence: Development and maintenance of CBL’s website, ensuring a strong online footprint and accessibility to clients.

Through these sustained efforts, Sepia Advertising helped position CBL as one of the fastest growing companies in its domain, recognized for its technical expertise and solution driven approach.

Case Study:CBL

Results

The partnership between Sepia and CBL was instrumental in transforming CBL from an emerging company to a major player in the industrial boiler market. Sepia’s branding and communication strategies supported CBL’s rapid growth and established a strong brand identity in a competitive industry.

Ongoing Collaboration

The relationship between Sepia Advertising and CBL has continued to evolve. Even as the next generation diversifies into new ventures, the bond remains strong. The founders of Sepia and the promoters of CBL continue to collaborate on new projects, including:

  • Perfect Picture Location (perfectpicturelocation.com): A venture offering unique locations for photography and film shoots.
  • Punjab Film City (punjabfilmcity.com): An ambitious project aimed at creating a world class film production facility in Punjab.