Media Video Ltd. (MVL), a 25 years leader in the video cassette and home gaming industry, recently expanded into the real estate sector. Seeking a dynamic advertising partner to establish a strong real estate brand presence, MVL chose Sepia Advertising over several established competitors, including Percept, for this ambitious venture.
Sepia Advertising was tasked with creating and launching the MVL brand for a pan India market. Through strategic positioning and impactful messaging, Sepia successfully introduced MVL as a distinctive, professional real estate brand. The campaign positioned MVL as a credible, high-quality alternative, setting it apart from a crowded market of emerging real estate developers.
Following MVL's brand launch, Sepia Advertising played a critical role in promoting MVL Coral, a residential project located in Bhiwadi, near Delhi. The campaign for MVL Coral emphasized innovation and visibility, using creative, "un-real estate" advertising strategies that drew significant attention and set new standards in the industry.
Sepia's campaign for MVL Coral was highly impactful, garnering extensive visibility and positive recognition for both MVL and Sepia Advertising. The campaign achieved client accolades and underscored Sepia’s ability to "sell experiences" in a competitive market.