In the present era of digital revolution when the social media has become the means and end of all communication even, political parties are also considering social media for their marketing and advertising purpose.
Political marketing can be defined as "the application of marketing principles and procedures in political campaigns by various individuals and organizations. The procedures involved include the analysis, development, execution, and management of strategic campaigns by candidates, political parties, governments, lobbyists and interest groups that seek to drive public opinion, advance their own ideologies, win elections,
and pass legislation and referenda in response to the needs and wants of selected people and groups in a society”(Newman).
Political marketing is not limited to the traditional marketing but it has also marked its presence on digital media. Social media is a form of digital media which provides a place for political marketers to create a political marketplace where candidates, government officials, and political parties can use social media to drive public opinion in the desired direction. Today, the Social Media has become a very powerful tool for expressing opinions, views, and ideas, and has become an influential tool of opinion creation.
Democracies are wondering if social media can be a valid indicator to predict elections outcome. With the increase in popularity and growth in the use of social media, the present 2days workshop aims at examining whether the use of social media had an effect on the 2019 General elections outcome.
1. Course Introduction and objectives:
2. Social Media Marketing Strategy for political campaigns
3. Political Content writing and Marketing
4. Effective Campaign through Social Media platforms
5. Data analytics & Social Media Behaviour Research
Sandeep Deo is the most successful Hindi author of present India.He is Best seller Author for Non-fiction category (By Nilson-Dainik Jagran-2017). He is the first Hindi writer in India for Bloomsbury Publishing, Publisher's of Harry Potter series of books.
"Raj Yogi " is his seventh book. His two books have crossed more than ONE lakh copy. He is the first Hindi writer to achieve this feat in recent time
Sandeep Deo has done intensive research in the field of Sociology, History and Spirituality. He has achieved his Hons. (sociology) from 'Banaras Hindu University' (BHU). He has done post graduation in Human Rights. He worked as a journalist for 15 years with leading Hindi news papers like Dainik jagran, Naiduniya and others, before becoming a full-time author.
Sandeep Deo's books are extensively translated into English and other regional languages. References from his books are regularly quoted in media and TV debates. Presently, Sandeep Deo is the Chief Editor of www.indiaspeaksdaily.com.
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|Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301|
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